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Key topics in Marketing

Provided by: LUISS
(EQF level: 8)

Furthermore, within the behavioral or quantitative areas, scholars use a range of different paradigms, concepts, and methods in their research. Many doctoral seminars, however, focus on small set of conceptual approaches and methods. In contrast, this class provides students an introduction to a broad variety of conceptual, methodological, and paradigmatic approaches used in marketing. (Prof. Michele Constabile; Prof.Gregory Carpenter)

  • Spring-Summer Semester 2024/2025

    Course start date 2025-04-07
    Course end date 2025-04-11
    Language English
    Credits 3 (ECTS)
    Grading scheme: For ordinary exams universities in Italy use a 30 point scale that can be divided into failing (0 to 17) and passing (18 to 30 cum laude) grade
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