Marketing in Emerging Markets

Provided by: WU
Bachelor's degree (EQF level: 6)

This course is designed to provide students with an in-depth understanding and appreciation for the emerging markets and its consumers. The module delivers research-led, contemporary discussions on how emerging markets become the biggest drivers of the changing global economic reality under which multinational corporations now operate. The module will also provide opportunities for detailed investigations on selected emerging market regions,including Southeast Asia, the Middle East, South Americas and Eastern Europe.

  • Summer semester 2024

    Course start date 2024-03-05
    Course end date 2024-06-30
    Language English
    Credits 6 (ECTS)
    Grading scheme: 1 - excellent 2 - good 3 - satisfactory 4 - sufficient 5 - fail