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Internationalization Strategies

Provided by: WU
Bachelor's degree (EQF level: 6)

Entering international markets requires a number of crucial decisions. Firms need to select attractive markets, find ways to serve these markets, assess local firms as candidates for acquisition or partnerships, and choose proper moments for market entry. This course covers all of these questions and provides answers from both theoretical and practical viewpoints.

  • 2023/2024 - semester 1 of 2 (Fall/Winter)

    Course start date 2023-11-08
    Course end date 2023-12-20
    Language English
    Credits 6 (ECTS)
    Grading scheme: 1 - excellent 2 - good 3 - satisfactory 4 - sufficient 5 - fail
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