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International Business Strategy

Provided by: WU
Bachelor's degree (EQF level: 6)

The international expansion of their operations is central for the survival of an increasing number of firms. This international expansion poses novel challenges for firms and requires them to rethink their existing strategy and develop strategies for their international business operations. In this module we will analyse both the strategies used when expanding overseas as well as the strategies that can be used to operate and develop and existing network of international operations.

  • 2024/2025 - semester 1 of 2 (Fall/Winter)

    Course start date 2024-10-08
    Course end date 2025-12-10
    Language English
    Credits 6 (ECTS)
    Grading scheme: 1 - excellent 2 - good 3 - satisfactory 4 - sufficient 5 - fail