Hybrid
Marketing
Provided by: UNWE
Bachelor's degree (EQF level: 6)
The course Marketing provides students with knowledge about
the contemporary marketing issues and challenges at an
introductory level.
Upon completion, students would be able to:
• identify and describe various processes in marketing;
• identify a range interactions which form the overall understanding of the marketing in terms of sustainability, responsible production and consumption;
• analyse and draw conclusions about marketing problems based on reasoning and logical thinking;
• see through the interdisciplinary interactions.
Upon completion, students would be able to:
• identify and describe various processes in marketing;
• identify a range interactions which form the overall understanding of the marketing in terms of sustainability, responsible production and consumption;
• analyse and draw conclusions about marketing problems based on reasoning and logical thinking;
• see through the interdisciplinary interactions.
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Winter semester of 2023/2024
Course start date 2023-09-19Course end date 2024-01-22Language EnglishCredits 5 (ECTS)Grading scheme: The course assessment consists of several components: ongoing evaluation, group projects, class participation, midterm and final tests. A minimum of 60 % is required to successfully complete the course. -
Spring semester 2023/24
Course start date 2024-01-29Course end date 2024-06-02Language EnglishCredits 5 (ECTS)Grading scheme: The course assessment consists of several components: ongoing evaluation, group projects, class participation, midterm and final tests. A minimum of 60 % is required to successfully complete the course.