Provided by: UNWE
Bachelor's degree (EQF level: 6)

The course Marketing provides students with knowledge about the contemporary marketing issues and challenges at an introductory level.

Upon completion, students would be able to:
• identify and describe various processes in marketing;
• identify a range interactions which form the overall understanding of the marketing in terms of sustainability, responsible production and consumption;
• analyse and draw conclusions about marketing problems based on reasoning and logical thinking;
• see through the interdisciplinary interactions.

  • Winter semester of 2023/2024

    Course start date 2023-09-19
    Course end date 2024-01-22
    Language English
    Credits 5 (ECTS)
    Grading scheme: The course assessment consists of several components: ongoing evaluation, group projects, class participation, midterm and final tests. A minimum of 60 % is required to successfully complete the course.