Hybrid

International Marketing

Provided by: UNWE
Bachelor's degree (EQF level: 6)

Upon completion, students would be able to:
• identify and describe the complex ongoing processes in the international marketing environment;
• identify a range interactions which form the overall understanding of the marketing in terms of sustainability, responsible production and consumption;
• analyze and offer solution concerning entry modes and the influence of internationalization on company's marketing activities;
• see through the interdisciplinary interactions

  • Winter semester of 2022/2023 (from to )

    Course start date 2022-09-19
    Course end date 2023-01-22
    Language English
    Credits 6 (ECTS)
    Grading scheme: The course assessment consists of several components: ongoing evaluation, group projects, class participation, midterm and final tests. A minimum of 60 % is required to successfully complete the course.
    Course instance details