Course Catalogue

The course is research-based and problem oriented, it draws on the principles of evidence-based marketing and aims to introduce students the fundamental ideas and the empirical generalizations in consumer behavior. The course will provide basic knowledge to students on the theory, empirical studies, and methodology of studying consumer behavior. This kind of 3-D knowledge (theory, research, methodology) will give the student the fundament to explore, interpret, and critically assess different aspects of consumer behavior.