Consumer behaviour

Provided by: UNWE
Bachelor's degree (EQF level: 6)

The course is research-based and problem oriented, it draws on the principles of evidence-based marketing and aims to introduce students the fundamental ideas and the empirical generalizations in consumer behavior. The course will provide basic knowledge to students on the theory, empirical studies, and methodology of studying consumer behavior. This kind of 3-D knowledge (theory, research, methodology) will give the student the fundament to explore, interpret, and critically assess different aspects of consumer behavior.

  • Winter semester of 2024/2025

    Course start date 2024-09-16
    Course end date 2025-01-20
    Language English
    Credits 5 (ECTS)
    Grading scheme: The final grade will be set upon the following criteria: - In-class participation: 10% - Individual assignment: 20% - Group assignment: 20% - Final exam: 50%