Digital Strategy

Provided by: UMA
Master's degree (EQF level: 7)

Digital transformation is a multidimensional concept with many shifting parts. Successful digital transformation requires a new approach to leveraging people, processes, technologies, and data to develop new business models and digital ecosystems. Customers are now customer networks, they expect more from companies and brands, and information reaches them faster than ever before. At the same time, companies must develop new business model innovations and disrupt markets. Examples of digital disruption include platforms, AI, and blockchain technology. The rise of digital technologies has fundamentally changed the way companies develop digital strategies. In addition, data is being used as a strategic asset by many companies, and companies also need to develop a thriving data strategy. Business leaders and executives must be equipped with a broad range of digital skills to succeed in a rapidly changing digital environment. The ultimate goal of this course is to provide insight into the digital strategies that companies and managers must employ as part of the digital transformation journey to position themselves for success.

  • Spring 2024

    Course start date 2024-04-24
    Course end date 2024-05-04
    Language English
    Credits 6 (ECTS)
    Grading scheme: very good (1,0 - 1,5)
    good (1,6 - 2,5)
    satisfactory (2,6 - 3,5)
    sufficient (3,6 - 4,0)
    failed (5,0)