Provided by: NHH
Master's degree (EQF level: 7)
In this course we start by focusing on sustainable marketing in business-to-consumer markets, then move our focus towards sustainable marketing in business-to-business markets. Main topics are: * Core ideas and principles of sustainable marketing * Outcomes and effects of sustainable marketing and measurement of outcomes and effects * Antecedents of sustainable marketing, meaning how can companies stimulate and implement sustainable marketing Visit our website for more information (see course details below).
Spring semester 2022/23 (from to )Course start date 2023-01-09Course end date 2023-05-31Language EnglishCredits 7.5 (ECTS)Engagement hours 200Grading scheme: Excellent A / Very Good B / Good C / Satisfactory D / Sufficient E / Fail F